The ALL IN Training Path
The project is structured into two main phases to facilitate the integration of new resources into the brand’s stores:
- First Phase: Implementing the work inclusion model, mapping in-store competencies, recruiting and training local associations on the application of the ALL IN model, and effective communication between the business and non-profit sectors.
- Second Phase: Developing a training program for the store’s internal resources. Store managers and salespeople participate in a 3-hour online workshop, co-taught by a behavioral instructor and a technical expert in disabilities. This workshop provides practical insights into disabilities and their potential impact in the store, helping to uncover and dismantle cognitive biases that hinder full integration. Through role-playing based on real cases, learners are guided in identifying functional and inclusive behaviors, overcoming the misconception of a possible reduction in store profitability.
Store managers and deputy managers also participate in four virtual team coaching sessions, two led by a behavioral coach and the other two by a disability expert. During the training, coaches delve into the scope of their roles and responsibilities, address issues that arise during integration, and identify personalized solutions to facilitate cooperation in the store.
Finally, the project includes a monitoring phase with periodic interviews with store managers, regional HR, and associations to ensure the continuous employment of new hires.
The project framework is transferable, in part or wholly, to other companies with the same sensitivity towards inclusion and the need to comply with regulatory requirements.