Henkel Adhesives chooses Tack TMI as its global training partner to build impactful learning and coaching experiences for its global sales and application engineering teams

A partnership approach to modernising sales training

The Campus of Adhesive Technologies is responsible for functional sales and marketing training; driving behavioural change that delivers tangible business impact through knowledge transfer, skills development, best practice sharing and coaching; it recognised the need to develop a more modern, scalable training curriculum regularly impacting all customer-facing people in a way that solely relying on ILT couldn’t do.

Securing a new global training partner would help drive the delivery of this modern scalable approach, partly through support for the introduction of a self-paced learning platform and the design and development of courses and content. The partner would also:

• Create a new, modern retail curriculum
• Design and build an impactful coaching-for-performance learning journey and deliver it to all sales managers globally
• Deliver ILT in territories and languages where The Campus doesn’t have capability

Paul Spackman, Global Head of The Campus explains “The relationship with our incumbent training provider had up until now been largely driven by our HR colleagues. Within The Campus we hadn’t made as much use of the previous supplier as we’d have liked. As the contract was coming to an end, this felt like the right time to secure a new global training delivery partner that we at The Campus could work directly with. It would bring some capabilities and expertise we didn’t have in-house and help us improve learning outcomes.”