Tack TMI Malaysia, 7th March 2020
After talking to a senior director of a large multinational, he said that his company wanted to differentiate from its competitors through customer service. He rightly pointed out that it’s easy to copy products. The company therefore wanted to shift the competitive battleground to service.
So far, so good – you couldn’t fault the logic.
After the brief, he asked, “So how would Tack TMI help us?”
“What is the customer experience that you want your organisation to deliver to your customers?”
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