Tack TMI Malaysia, 28th February 2019
As mentioned in Part 1, design thinking is taking a centre stage role in designing product and service experiences.
In this article, we show you how to apply the principles of design thinking to one part of the retail experience.
The end-to-end retail customer experience journey can be broken down into a number of touchpoints; from when customers begin to search for products through to paying and then leaving the shop. At each of these touchpoints, customers have a moment of truth – that is, they form opinions, positive or negative, at each step on the journey.
So, let’s become design thinkers for one important retail touchpoint – the Cashier Experience.
For the full article, read more.
